Reach exactly the audience
you mean to.
Group contacts into segments that maintain themselves — built from attributes, behavior, and engagement. Aim campaigns precisely and let membership changes drive automated workflows.
Relevance, delivered at scale
Define your audience precisely and every campaign hits home
Dynamic Filtering
Combine contact data, custom fields, email activity, and events with nested AND/OR conditions to define exactly who belongs.
Real-Time Updates
As contact data shifts, dynamic segments recalculate on their own — your audience is never stale.
Workflow Integration
Fire a workflow the moment someone joins or leaves a segment, or branch running workflows on segment membership.
Campaign Targeting
Point each campaign at the segment it's meant for rather than your whole list. More signal, less noise.
Static Segments
Hand-pick contacts for fixed groups — beta cohorts, VIP customers, or anyone else you curate yourself.
Behavior-Based
Slice your list by what people actually did: opens, clicks, bounces, or emails that never arrived.
Filters that bend to your logic
Nest AND/OR conditions to model any audience you can describe
Active Users
Reach people who joined recently and keep coming back
Re-engagement Needed
Surface dormant contacts who could use a reason to return
High-Value Customers
Spot your biggest spenders and treat them accordingly
Dynamic or curated — your choice
Let filters manage membership, or manage it yourself
Dynamic Segments
Membership follows your filter conditions. When a contact's data changes, they move in or out of the segment instantly.
- Membership driven by filters
- Self-updating in real time
- Entry/exit tracking (optional)
Static Segments
You decide exactly who's in. The list never moves unless you move it — ideal for curated groups.
- Contacts added by hand
- Membership stays put
- Great for VIP rosters
Segments power everything
Campaign targeting, workflow triggers, and beyond
- 01
Targeted Campaigns
Stop blasting the whole list. Route newsletters and announcements to the segments they're actually relevant for, and watch open rates respond.
- 02
Behavior-Based Workflows
Use segment entry as a trigger — a contact joining "VIP Customers" or "Churning Users" can kick off an automation tailored to exactly that moment.
- 03
A/B Testing
Split your audience into test and control segments, run a different campaign against each, and compare the numbers.
One-size-fits-all email is over.
Sharper segments mean stronger open rates. Send 1,000 emails a month on the free plan — no credit card needed.